Complexity reduction in B2B organizations:
Reduce complexity with explanatory videos from Scribble Video

Case study: Knauf Group

Knauf Bausysteme is transforming the construction industry worldwide with first-class all-in-one solutions and consistent quality assurance. As a family-run company, the group is active in over 90 countries, has more than 80 raw stone factories and operates over 300 production facilities on all five continents. It employs around 40,000 people.

Achieve a reduction of complexity: Clear B2B communication made easy

In the B2B world, clear communication is crucial. Difficult-to-understand topics are often the norm, be it when introducing new technologies or explaining sophisticated business models. In this environment, it is essential to reduce this complexity and simplify the topics so that everyone can understand them. To do this, you also need to understand the sources of complexity.

Effectively reducing information to the essentials is a process

We'll explore the importance of simplifying complicated topics in the B2B environment and look at best practices (from science, literature, and real-world experience) for communicating them effectively. We will address challenges and opportunities that arise through clear communication and clarity and show how complexity reduction helps also in decision making.

1. Reducing complexity using the principle of  simple language

Get started by processing the content in such a way that even a layperson can understand it!

One of the most effective strategies for simplifying challenging topics is to avoid technical language and jargon because complexity often comes with the language, too. Identify opportunities to simplify, use clear, simple language that is easy to understand for non-professional audiences. You need to focus in your messages to using commonly understood terms, and you can ensure that they are understood by a wider audience.

2. Reducing complexity by breaking it down into smaller issues

Complex problems can often seem overwhelming. Complex and elusive processes, connections or information work together. A trick can help when dealing with this complexity: breaking it down into smaller thematic units. By breaking complex topics down into manageable chunks, you'll be well on your way to ensuring your message is communicated in the most understandable way possible. So simplify your strategy when speaking about products or services or organizational structures.

3. Methods for identifying gaps in understanding

Systematically find out the different levels of knowledge of your audience

It is important to recognize the gaps in understanding that exist between companies and their customers or target audience. By understanding your audience's needs and knowledge as closely as possible, you can target these gaps and ensure your message is easily understood. Be also sure to know the customer needs.

Here are some tips on how to proceed:

• Focus on customer and obtain continually customer feedback
• Maintain regular communication with the sales teamin their daily work
• Analysis of customer complaints and support requests enables companies to react proactively
• Inclusion of experts from different departments

4. Use internal expert knowledge from the various specialist areas of your organization or institution

In many cases, involving experts can help simplify and clarify complicated topics. By collaborating with experts in a specific field, companies can ensure that their messages are based on deep expertise and even benefit from the credibility of these experts. If things are unclear they cannot be explained well.

5. Looking at a larger context

Instead of focusing solely on individual details, always keep the bigger picture in mind and ensure that your message is embedded in a larger context. By considering your audience's overall goals and challenges, you'll ensure your message is relevant and engaging. The more complex your topic is, the more important it is that it is comprehensible to your audience.

6. Using visual storytelling

Visual aids such as charts, graphs, and infographics often help present complex information in an understandable way. Integrating visual elements into your communication and using visual storytelling can ensure that the message is conveyed effectively and leaves a lasting impression on the audience. Especially in times of digital sensory overload, images that accurately visualize a topic are important in order to make it simpler for a broad target audience to understand the process. Many products and innovations, business processes and information systems become attractive topics if they are part of an exciting story.

How can one go about finding or creating appropriate key images and metaphors?

Here are some tips from practice:

  1. Search online image databases and use relevant search terms

  2. Use search engines or artificial intelligence to efficiently search for topic-related images

  3. Consult specialist literature for metaphors or visualizations that are universally used

  4. Brainstorm or mind map and write down other key terms

  5. Use creativity techniques such as association exercises

  6. Collaborate with graphic designers or creative teams to create customized visualizations.

7. Selection of the appropriate media channel

Selecting the appropriate medium plays a crucial role in conveying complex topics. In this context, explainer videos have proven to be one of the most successful media.

By combining visual elements, animations and clear, concise explanations, explainer videos are an easy-to-understand format. They break complex concepts into easily digestible sections, making it easier to understand for target groups without specific specialist knowledge. The visual components help to illustrate and structure information, they provide a clear roadmap which increases the effectiveness of the video.

With the ability to easily explain complex processes, explainer videos offer an appealing way to make even difficult topics accessible and present them to a wide audience helping them in the decision-making.

8.   Delegation to a professional team

In many cases it makes sense to hand over the task of simplification to a specialized team of external experts. An interdisciplinary team with a network of professional speakers and copywriters from journalism prepares your messages so that they are conveyed effectively. 

Effective complexity reduction by Scribble Video:

Implement a storytelling strategy for your communication

Scribble Video offers an excellent solution for simplifying complex topics using explanatory videos. Through expertise in visualizing information and appropriate creative techniques, even challenging topics are presented in an easy-to-understand manner. The creative approach allows abstract concepts to be transformed into vivid images and animations, making it easier for companies and organizations to communicate their messages clearly and succinctly.

With Scribble Video as a partner, customers can trust that their content is delivered effectively without sacrificing depth or accuracy. Even scientific topics are developed into exciting stories. These videos can be wonderfully embedded into new communication strategies in order to present complex contexts in a clearly understandable way.

Let our references and individual evidence inspire you to solve your communication challenges

A consultation of our references shows you our full potential. Scribble Video, as a specialist in reducing complexity, also offers workshops and coaching in its portfolio in order to prepare your content to precisely suit your measures. Get from theory into practice. Choosing Scribble Video is easy, check out individual evidence and examples of our work here. Feel free to schedule a meeting with us or send us an email to learn more about our company's capability.  

Further references can be found via the navigation menu under "Case Studies"

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